Goochland Dentistry

We might spend lots of money on what we wear, but to steal a phrase from an 80’s icon, little orphan Annie: “You’re never fully dressed without a smile.” It’s true! You can show up underdressed with a food-stained top, missing mascara and mismatched shoes, but if you’re sporting a smile those things are less obvious.

Dr. Murchie and his amazing crew at Goochland Dentistry are in the business of smiles—beautiful, confident, dazzling smiles. As soon as you walk in the door, you can tell they care and they love their jobs. They’ve been in business for 20 years—covering everything from cosmetic dental work to your typical bi-yearly cleanings. Everything they do is about their patients, “the heart and soul” of their business. When you walk through their door, you’re not just a client, you’re family.

I worked closely with Dr. Murchie, his office manager, Jessica, and his marketing guru, Jason, to put together a solid plan and shot list to update his website and freshen up his visual branding with team photos, headshots, in-action shots, and even a few short video clips. Leading up to this, they updated the physical office space with fresh paint and new carpet. Whoohoo! Photographing them in their daily work environment was a sneak peek into their dedication and daily work flow. Having a photographer in the house throws a bit of wrench in your day, but they handled it with grace and laughter—which is why their final images were so amazing!

If live or work in the Manakin-Sabot, VA, area, go see them; you won’t be disappointed! If you can’t be a client, you can still visit their sharp, updated website (and branding photos) by checking it out HERE.

And remember: A smile is your best accessory—make it your most striking feature!