My dad had a favorite phrase when I was growing up, usually bestowed upon me when I was procrastinating about something: "No time like the present." And as much as I hated to hear it, I knew he was right.

Hey, there! I'm Melissa—

And I have to tell you: now is the perfect time to do branding photos. Not because the sun is shining, you've lost a few pounds, or all the stars have aligned and things are going well.

Nope, that's not it at all.

The business world moves too quickly to wait for the ideal. Now is the perfect time for photos because yesterday is gone, and we never know what tomorrow will bring. Or, as my dad says, "there's no time like the present!"

There's more than just pretty pictures at stake here. Branding photos should be strategic. We'll thoroughly discuss your business, covering goals and gaps in visual content; we'll discuss your ideal customer and how you're perceived by your audience. And, I'll walk with you every step of the way: the timing of your session, what to wear, location choices, and posing to make you look and feel your best. Your session—whether it's a branding shoot or senior session—will be a great experience... one you'd wish you'd done sooner!

Professional, strategic images are more important than ever in our cluttered time and space—and everyone deserves to see how remarkable they truly are!