If you’d asked my seven-year-old self what I wanted to be when I grew up, I would’ve replied without hesitation: an airline stewardess. I cringe now, but at the time it was a very logical choice: flying on an airplane was the most exciting think I’d ever done. I could be helpful (and maybe a little bossy) and tell passengers to “Buckle your seat belts, please.” AND I’d see the world and be paid to do it. Obviously seven year olds don’t think much about logistics, personality traits, finances, or spending time with loved ones—but the aspiration was genuine.
The end of one year always lends one to be retrospective. This is true in our personal lives and business. Unlike a lot of businesses, I save my forecasting and goal setting until January as December is much too busy finishing up family sessions, delivering client gifts, and getting ready for Christmas with my family.
2022 was surprising. This time last year, I had a different trajectory in mind: I was working for a local media company and teaching—and thought I’d continue to do that for the foreseeable future. But I kept brushing aside a little tug: a desire to push my photography and serve my own clients more fully. In late spring, I took a courageous leap: I decided to full invest myself in my photography business. It was time to level up or tap out.
I finally knew what I wanted to be when I grew up: a branding photographer. Branding photography is relatively new category, but the concept has been around a long time. It’s not just about taking pretty pictures—it’s strategy for your photos. (See my recent post here). I enjoy working with small businesses, influencers, entrepreneurs and other highly-motivated individuals. It’s the perfect “marriage” of my advertising degree and photography experience.
Anytime you try something new, whether it’s in your personal life or your business endeavors, there’s no guarantee it will go smoothly. In fact, you might find your experience some turbulent air, but I’m ready for the challenges… and the rewards. Maybe my seven-year-old self wasn’t far off with the reminder to “buckle your seat belts.”
Here’s a visual review of 2022. Enjoy!