Brand Identity + Communications | Melissa Prior Photography
CHALLENGE
Develop a recognizable visual identity for Melissa Prior Photography that communicates professionalism and warmth while maintaining consistency across print and digital platforms.
APPROACH
I began by designing a distinctive logo that established the foundation for the brand. From there, I developed a cohesive visual identity through typography, color, and graphic elements, applying it consistently across the website, newsletters, social media, and client style guides.
RESULTS
Established a consistent, recognizable brand presence across multiple communications channels. Clear, informative content and cohesive visual design reinforce professionalism, build client confidence, and communicate an established, trustworthy brand.
Logo + Visual Identity
Website Design + Copywriting
Designed and maintained the website, including page layouts, original copywriting, blog content, and visual assets, to reinforce brand consistency, engage prospective clients, and guide them through the booking process.
Branded Client Style Guides
I developed branded preparation guides to help clients make informed decisions about wardrobe, location, and session expectations, creating a more consistent and confident client experience.
Email Campaign Design + Content
Designed and wrote branded email communications to engage clients, share business updates, and promote photography services.
