CHALLENGE

Elijah House Academy sought to raise funds for a new multipurpose building to serve its growing school community. Because EHA serves students from underserved communities, the capital campaign would rely heavily on the generosity of donors beyond its student families. The challenge was to develop a compelling, cohesive visual identity and supporting communications that would engage the broader community and communicate the school's vision.

APPROACH

As a member of EHA's Capital Campaign Marketing Committee, I collaborated with fellow committee members to develop a cohesive visual direction for the Cultivate campaign. Through discussion and feedback, we refined the creative direction to support the campaign's goals and messaging.

I designed the campaign logo and visual identity, then carried that identity across a coordinated suite of materials, including the Case for Support, stationery, donor communications, invitations, and event collateral.

RESULTS

The Cultivate capital campaign helped make EHA's new multipurpose building a reality, providing indoor space for physical education, after-school athletics, and additional classes, helping them more fully cultivate character, competition, and community. The campaign's visual identity brought consistency to the campaign's communications, supporting its outreach to donors and the broader community.