Studio31 Designs originated as my freelance graphic design business. I chose to brand my business with a name other than my own because I thought it brought credibility and naming a business after myself seemed a bit... well, egotistical. Little did I know, I'd eat my words. But I'm jumping ahead. Let's start at the beginning:
Before starting our family, I graduated with a degree in Advertising from Penn State University. At the start of my career, I worked as a graphic designer and an art director. But I put aside that career to focus on my most challenging job: being a mom.
But design pursued me. Even when my kids were young, I found myself doing design jobs for friends, the kids' school or our church. And of course, the possibilities are endless when you consider birthday party invitations, thank you notes, family Christmas cards and personalized mailing labels.
Once my youngest went to school, I started pursuing the pursuer: graphic design.
One of the first steps in starting a business is naming it. The name 'Studio31 Designs' came quite easily and from a great resource: my husband, Dave. The term "studio" aptly describes my office: a chair and table space in any available room or coffee shop. "Design," of course, referred to the heart of my business: graphic design. And the number "31" is a reference to Proverbs 31:13-31. This passage describes a woman who takes care of her household, is an entrepreneur, works hard and is a positive influence in her community. It ends with "Charm is deceitful, and beauty is vain, but a woman who fears the LORD is to be praised."
As a graphic designer, I found great satisfaction in providing clients with a high level of professionalism in print materials and especially enjoyed working with small businesses. I educated clients on the importance of good design, it's media appropriateness and how to achieve high levels of impact.
At first, the change to photography was a subtle one. It started with taking a job at Veritas School to teach Yearbook/Desktop Publishing. I had the privilege of sharing my passion for design while producing a tangible and important work: the yearbook. I'd always enjoyed taking pictures, but in an effort to fill the Yearbook with quality images, I started taking even more photos. Much to my surprise, I began getting requests to photograph various events and people. And so it began...
Now a few years have passed and my business primarily consists of photography work. I debated about keeping the original name of Studio31 but most photographers use their own name because they are their own work. And so, I transitioned my business name but not it's philosophy. My mission statement of the Proverbs 31 woman remains unchanged. I still pursue beauty, the value of building relationships, quality work and customer satisfaction.